My Dream. My Path.

The User
Journey

How we reach a Gen Z student, bring them into the platform, change how they see their future, and turn them into advocates for their community.

01 Discover 02 Connect 03 Engage 04 Reflect 05 Apply 06 Share
Start the Journey ↓
SCROLL ↓
01
Stage One
Discover
"Wait — is that actually a real career? Could that give me my dream life?"
Where the audience lives

They're scrolling.
We have 3 seconds.

A 16-year-old named Hakim is on TikTok at 10pm. He's not looking for career advice — he's just scrolling. That's exactly when we reach him.

📱
TikTok
12–30s hooks. Bold text overlays. Archetype reveals. Career teasers. Hook in ≤3 seconds.
Reach Discovery
📸
Instagram
Reels + carousels. Career card teasers. "Nobody told me this path existed." Drives to link in bio.
Identity Community
▶️
YouTube
Full career interviews. Archetype deep dives. Evergreen content. Searchable by career title.
Depth SEO
🎯
Strategic goal
Stop the scroll. Spark curiosity. Get the first click to the platform.
Following For You Discover
👩‍🔧
NOBODY TOLD ME
THIS JOB EXISTED
Auto Mechanic · $49K–$77K/yr
▶
❤️
48.2K
💬
1.2K
↗️
Share
MD
@mydreammypath
Nobody told Tamekia this path existed. Now she's living it. #CareerDiscovery #MyDreamMyPath
Find YOUR dream career →
Content style: bold text overlays, fast cuts, real professionals, no slow intros — ever.
02
Stage Two
Connect
"Do I see myself in this? Does someone out there actually get what I'm going through?"
💬
MD
mydreammypath
YOUR ARCHETYPE IS...
THE CREATOR
Innovative · Expressive · Visionary
❤️ 💬 ↗️ 🔖
3,421 likes
mydreammypath Which archetype are YOU? Take the free assessment — link in bio. #MyArchetype #MyDreamMyPath #CareerGoals
JS
jada.stem.girl
BEFORE MDMP I HAD NO IDEA
WHAT I WANTED TO DO
now i'm exploring data science & loving it 🙌
jada.stem.girl Real talk — this assessment actually got me. #BeforeMDMP #AfterMDMP
Near-peer content and UGC stories drive the "I see myself in this" moment.
Making it personal

They see themselves in the story.

Before a student ever lands on the platform, they need a mirror moment. Near-peer content, archetype reveals, and real student stories do that job on Instagram and TikTok.

📲 Archetype card reveals
"Which archetype are you?" — slot machine flip energy, 15–30 seconds, identity-driven and highly shareable.
🎥 Near-peer stories
Young professionals sharing their story in 15–30 seconds. Relatable, real, unpolished. Hakim sees himself in them.
📖 Before/After MDMP
Real students share what changed. "Before I had no idea. After MDMP I'm exploring data science and loving it."
💡
Strategic goal
Create a mirror moment before they hit the platform. Earn the click through connection, not promotion.
WEB
The Website Experience
Social → Site → Platform
"Okay, I'm curious. What is this actually about?"
They click the link in bio or the CTA — and land here

The Homepage

The homepage has one job: confirm the curiosity sparked on social and get them to start the assessment. Bold, fast, no corporate speak.

🔒 mydreammypath.com
MY DREAM MY PATH
About Careers For Educators Start Free
Free career discovery platform
FIND YOUR
DREAM.
BUILD YOUR
PATH.
Take a 5-minute assessment, discover your career archetype, and explore 100+ real careers with salary data and career videos — built for you.
Take the Assessment →
Free · 5 minutes · No signup needed
👩🏾
VIDEO
PLACEHOLDER
SHE MAKES $90K.
NO DEGREE.
"I got here through a path nobody told me about."
▶
MDMP
⏮
⏸
⏭
0:47 / 2:26
CC
HD
⛶
T
Tamekia · Air Force Data Ops · Career Story
Builder Archetype · 2 min 26 sec
+ Save
Homepage: one CTA, social proof via archetype cards, no friction to start
They click "Take the Assessment" — no sign-up required

The Assessment Flow

Clean, student-friendly, question by question. No data collection upfront — just "what drives you?" The Dream component opens with aspiration before moving to career matching.

mydreammypath.com/assessment
QUESTION 3 OF 10
30% complete
Discover your dream
If you could spend your whole day doing ONE thing and get paid for it — what would it be?
Creating something — art, music, writing, design
Building or fixing things with my hands or tools 🔧
Helping people solve their problems
Running something — a team, a project, a business
Next Question →
Your answers shape your career archetype — no wrong answers.
✨
Dream-first questions
Opens with aspiration — "what would you do all day?" — not data collection. Students feel heard before they're assessed.
⚡
5 minutes, no sign-up
No barrier to entry. Students start immediately. Sign-up is optional and comes after the reveal — when they're already invested in their result.
🌍
Built for all students
Spanish language option included. Validated RIASEC framework underneath, but the language feels like a conversation — not a test.
Assessment complete — the reveal moment

The Archetype Reveal

This is the emotional core of the website experience. Designed to be screenshot and shared. The result page transitions them naturally into career cards, videos, and the AI guide.

🔒 mydreammypath.com/your-archetype
Share ↗
Your results are in
🔧
Your archetype is
THE BUILDER
You're hands-on, practical, and driven by making things real. You see solutions where others see problems — and you want a career that lets you build, create, and fix. You're the one people come to when something needs to actually get done.
Hands-On Problem Solver Practical Thinker Creative Builder
Explore Your Careers →
📤 Share My Archetype
Save your results — create a free account
The share button = the beginning of Stage 6. The "Explore" CTA = entry into the full platform.
🌐
The website's role in the journey
Social sparks curiosity → the website converts it. Homepage removes friction, assessment builds investment, the archetype reveal creates the emotional hook that drives them into the platform and back out to social to share.
03
Stage Three
Engage
"What am I actually good at — and what does that mean for my future?"
On the platform — Step 1

The Assessment

They land on the platform from social. The first experience: a RIASEC-based assessment built in student-friendly language. Not a test — a self-discovery moment.

Question 4 of 10
When you imagine your dream career, what matters most to you?
Creating something new — art, music, ideas
Solving problems with my hands or tools
Helping and supporting other people
Leading a team or running something
Next →
Your answers are shaping your archetype
🧠
RIASEC-grounded
Built on the well-validated Holland model. Student-friendly language. Results in a meaningful archetype — not just a label.
🌟
Dream-first approach
Opens with aspiration questions, not data collection. The "Dream" component helps users discover what they actually want before exploring paths.
🤖
AI personalisation begins
Assessment results feed directly into the AI coach, which uses them to surface the most relevant career cards and resources.
On the platform — Step 2

Career Videos

Short-form career insight videos featuring real professionals — two perspectives from the same career, one early in their journey, one experienced. TikTok-style editing, real talk.

👩🏾
"I make $90K a year and own my own tech company. I got here through the military — no combat, no degree, just a path nobody told me about."
SHE MAKES $90K.
OWNS A TECH CO.
GOT THERE THROUGH THE MILITARY
CAREER INSIGHT
▶
0:47
2:26
⏮
⏸
⏭ 🔊
CC ON 1080p ⛶
Now playing
T
Tamekia Foley
Air Force Data Operations · Atlanta, GA
Builder Tech
Up next
👨‍💻
▶
Marcus · Software Engineer
58 sec · Builder archetype
👩‍⚕️
▶
Destiny · Registered Nurse
72 sec · Carer archetype
🎨
▶
Priya · UX Designer
64 sec · Creator archetype
Explore all career videos →
Find videos for your archetype
👨‍💻
VIDEO PLACEHOLDER
0:00 / 0:58
▶
Software Engineer
"I failed my first CS class. Here's what happened next."
Marcus, 2 yrs in · 58 sec · Builder archetype
👩‍⚕️
VIDEO PLACEHOLDER
0:00 / 1:12
▶
Registered Nurse
"Nobody tells you the salary range until you ask."
Destiny, 7 yrs in · 72 sec · Carer archetype
🎨
VIDEO PLACEHOLDER
0:00 / 1:04
▶
UX Designer
"My art degree got me a $95K tech job. No one saw that coming."
Priya, 4 yrs in · 64 sec · Creator archetype
On the platform — Step 3

Career Cards

AI-matched to their archetype. Every card shows salary up front, real skills required, job outlook, and a direct career video. Students swipe, save, and go deep.

Healthcare · Builder Archetype
REGISTERED
NURSE
Archetype: Carer / Coordinator
👩‍⚕️
$94K/yr
+5% ↑
189,100
BSN typical
Patient Care Clinical Skills Healthcare Communication
Watch Video
Save ♡
💰
Salary front and centre
Salary is the #1 motivator for students. It's on page one — not buried. Gives real information, not corporate vagueness.
🎯
AI-matched to their archetype
Top picks are curated by the AI based on assessment results. Students can also explore freely beyond their archetype.
📊
Real labour market data
Sourced from Bureau of Labor Statistics. Job outlook, gender opportunity gaps, tech disruption risk — actual data for real decisions.
04
Stage Four
Reflect
"Is this actually possible for someone like me?"
The moment it clicks

Their Archetype lands.

After the assessment, the archetype result page is where self-recognition happens. Their traits, their paths, their moment of "yes — this is me."

Your archetype is
🔧
THE BUILDER
You're hands-on, practical, and driven by making things real. You see solutions where others see problems — and you want a career that lets you create, fix, and build.
Hands-On Problem Solver Practical Thinker Detail-Oriented Creative Builder
Your top matched careers
Auto Mechanic Civil Engineer Game Developer
🪞
The mirror moment
Research shows students engage most when they understand themselves first. The archetype result is that "you get me" moment — the emotional core of the platform.
🌍
Six archetypes, built for Gen Z
The Creator, The Builder, The Helper, The Leader, The Investigator, The Persuader. Each connects to careers, videos, and AI-guided recommendations.
📤
Built to be shared
The archetype reveal card is designed to be screenshot and posted. Identity-driven, high shareability — it becomes the first piece of content they share back out.
The AI guide

Meet Dream + Path

Two AI guide characters built into the platform. Dream — creative and imaginative. Path — logical and analytical. Together they guide each student without telling them what to do.

✨
Dream + Path
● Your AI guide · Always here
Hey Hakim! 👋 Based on your Builder archetype, I found 3 careers that match how you think and what drives you. Want to see them?
Yeah! What are they?
Auto Mechanic 🔧, Civil Engineer 🏗️, and Game Developer 🎮. Each one has a real salary, a career video, and a path to get there. Which sounds most like you?
Game developer for sure 🎮
Love it. Average salary: $120K/yr, and you don't need a traditional CS degree. Watch Marcus's video — he started exactly where you are 👇
🤝
Guide, not directive
The AI supports students in finding their own dream and path. It never prescribes or tells them what to do — it asks questions and opens doors.
🎭
Two characters, one mission
Dream handles the creative, exploratory side. Path handles the practical, step-by-step side. Students can choose their engagement style — text, visual, or eventually voice.
🔒
Safe by design
Built with strict guardrails for a 13–18 audience. Student data privacy compliant. Human oversight on all AI content decisions. Safety is non-negotiable.
05
Stage Five
Apply
"What do I actually do next — and where do I start?"
Insight becomes action

From knowing to doing.

The student now has their archetype, their matched careers, and their AI guide. The dashboard helps them track their dream, their saved paths, and their progress — making the future feel real and achievable.

📋
Student dashboard
Tracks dream, path progress, saved career cards, completed videos and lessons. Visible momentum matters — students need to see how far they've come.
Dream tracking Progress visibility
🗺️
Career pathway explorer
Emerging careers, cross-disciplinary paths, accessible entry points. Students explore beyond their AI recommendations and discover careers they didn't know existed.
📚
Lessons: Career in Action
Short modules — Career Mindset and Careers in Action formats. Film-based learning via Reel Genius. Teachers, parents, and mentors get ready-to-use companion content.
MY DASHBOARD
My Dream
BUILD GAMES THAT CHANGE LIVES
My Progress
AssessmentComplete ✓
Career Cards explored8 saved
Videos watched5 / 12
Saved careers
🎮 Game Developer 💻 UX Designer 🎬 Film Director
06
Stage Six
Share
"Who in my life needs to see this?"
Closing the loop

Users become advocates.

Every share is a new Discover moment for someone else. The cycle doesn't end — it restarts. Peer amplification is how MDMP grows.

The growth loop
1
Student shares their archetype or story
They post their archetype reveal card, a before/after, or their "dream in 3 words" to TikTok or Instagram.
→
2
Their network sees it — and gets curious
A friend, classmate, or sibling stops on the post. "Wait — what archetype am I?" The Discover stage begins again for someone new.
→
3
They click to the platform and start their journey
The link in bio, the CTA in the post, the tag — it all funnels the next student into the same journey. Organic growth, peer-powered.
↺
🔁
Strategic goal
Fuel growth through peer amplification. Every share re-seeds the Discover stage for the next student. The community is the marketing engine.